The bee gees saturday night fever marketing

Among those songs were: The TrammpsвЂ™ вЂњDisco InfernoвЂќ (1976) KC and the Sunshine BandвЂ™s вЂњBoogie ShoesвЂќ (1975) Walter MurphyвЂ™s вЂњA Fifth of BeethovenвЂќ (1976) and the Bee GeesвЂ™ own вЂњYou Should Be Dancin'вЂќ (1976). and Kool & The Gang Get Saturday Night Fever. In fact, other than вЂњStayinвЂ™ AliveвЂќ and вЂњNight Fever,вЂќ every song that appeared in Saturday Night Fever had been written, recorded and in some cases released before the film ever went into production. For me Saturday Night Fever is very much a Zeitgeist.

From its iconic opening sequence featuring John Travolta strutting down a Bay Ridge, Brooklyn, sidewalk to the tune of the Bee GeesвЂ™ вЂњStayinвЂ™ Alive,вЂќ to its unforgettable dance numbers set in the fictional 2001 Odyssey discotheque, the music complemented the action in Saturday Night Fever as perfectly as if it were written for the movie, even though most of it wasnвЂ™t. This was the first time cross media marketing had been used in this fashion. But whatever its other cinematic merits, even the filmвЂ™s strongest proponents would agree that it was the pulsing disco soundtrack of Saturday Night Fever that made it a work of lasting historical significance.

Well-cast, well-acted and well-directed, Saturday Night Fever earned positive reviews from many critics, including the late Gene Siskel, who called it his favorite film ever.

The bee gees saturday night fever marketing